About Us

MITYGROUP is dedicated to creating high-quality women’s clothing that combines style and practicality. Through unique design language and a commitment to sustainable fashion, we empower every woman to express her confidence and elegance, making everyday dressing a form of self-expression.

Our Vision

To become a trusted fashion and lifestyle companion for women worldwide, driving the movement toward sustainable fashion. We believe every garment should not only be a statement of style but also a responsible choice for the environment and society.

Brand Evolution & Key Milestones

• March 2015: MITYGROUP was founded in Shanghai, China, launching as an e-commerce brand with a focus on minimalist office wear, quickly gaining a loyal customer base.

• September 2017: Opened our first offline flagship store in Jing’an District, Shanghai, marking the brand’s entry into the "new retail" era with seamless online-to-offline integration.

• May 2019: Launched our first eco-conscious capsule collection using organic cotton and recycled fibers, establishing sustainability as a core brand value.

• November 2021: Underwent a full brand upgrade, expanding into the premium contemporary segment and entering international markets (Southeast Asia and Europe).

• April 2023: Introduced the "MITY Cares" initiative, donating a portion of each sale to support female entrepreneurship programs.

Company Background

MITYGROUP was co-founded by a team of fashion designers and entrepreneurs passionate about innovation and style. With over a decade of industry expertise, we specialize in blending global trends with the unique proportions of Asian women, creating garments that are both stylish and wearable. The name "MITY" merges "Modernity" and "Identity", symbolizing our mission to help women discover their distinctive style.

Core Values

1. Design-Driven: Original, theme-based collections inspired by art, architecture, and culture.

2. Quality Craftsmanship: Premium fabrics and meticulous construction for durability and comfort.

3. Sustainable Future: Aiming for 50% eco-friendly materials by 2025, reducing our carbon footprint.

4. Customer-Centric: Building a community-driven brand through membership programs and personalized services.

Unique Advantages

• Asian-Fit Expertise: Tailored cuts designed for Asian body types, addressing common fit issues like unflattering silhouettes or ill-fitting pants.

• Affordable Luxury: Offering high-end design aesthetics at mid-range prices, with optimized costs through direct supply chain control.

• Versatile Styling: From office wear to casual social outfits, we cover all aspects of a modern woman’s wardrobe.

• Tech-Enhanced Shopping: AR virtual try-ons, AI-powered styling recommendations, and seamless digital experiences.

Impact on Our Community

MITYGROUP redefines "everyday sophistication":

• Style Empowerment: Promoting mindful consumption through our "Capsule Wardrobe" philosophy.

• Community Engagement: Our "MITY Circle" platform connects 500,000+ users sharing styling inspiration.

• Eco-Conscious Influence: 68% of customers (2023 survey) reported choosing MITYGROUP for its sustainability efforts.